We are NEXT GEN
marketing agency

ABOUT US

They call us „The TikTok Ones”. And they’re not far off. Although we have much broader skills.

We assist brands and commerce in connection with Generation Z. We are on a continuous mission to explore and capture the value in the always-evolving digital universe, on the verge of massive digital trends, through innovation, data and creative work. Results are guaranteed.

FULL SERVICE

We provide a full range of services supporting brands in communication with increasingly younger generations. We live by trends – especially those that create new opportunities.

TIKTOK MARKETING

This is our specialty. We are one of the top agencies in TikTok marketing, covering strategy, creative, planning, and media buying. We offer continuous management of business profiles for brands and conduct tactical campaigns with creators. We constantly monitor the dynamically changing environment of TikTok, decipher its algorithms, and identify trends at an early stage of their development. Moreover, we are the winners of the TikTok Ad Awards 2023.

SHORT VIDEO MARKETING

Short video formats are not limited to TikTok but also include Instagram Reels and YouTube Shorts. Within these platforms, we create both extensive image campaigns and creatives for performance campaigns. We know how to create effective campaigns aimed at fulfilling specific objectives such as clicks, website visits, or direct sales.

INFLUENCER MARKETING

We have our own creator network – Space Cat Network. We work with influential influencers who create high-quality and interesting content. We assist and advise in the process of selecting creators for a project because we know how to safely and cost-effectively choose the right influencer for the project. We work with the entire spectrum of popular creators, not just with our network.

AI & TRENDS

We are future-oriented. We know what’s buzzing in the grass when it comes to the latest trends in communication that resonate with younger generations and beyond. We leverage generative AI tools for producing images, sounds, and videos. We believe that artificial intelligence can enhance and facilitate creative processes.

GEN Z, ALPHA, AND MUCH MORE

We specialize in communication with younger generations, with a particular focus on Generation Z and Alpha. We have already conducted hundreds of digital campaigns for them. We understand perfectly how and where they consume video and what is important to them in the context of marketing communication. However, we are not closed off to other generations. Both society and TikTok are aging rapidly, which is why we also design communication for Millennials and even Silvers.

MANAGEMENT TEAM

Space Cat Industries was launched at the beginning of a new decade, by the team of the finest digital marketing professionals.

Bart Woźniak
CEO

Over 10 years experience in international project management, venture building, digital & e-commerce. He started working in academia, at the University of Southern Denmark, simultaneously leading fintech projects in London. Later, at Nova Founders VC, he managed operations of the fastest growing financial aggregator in Malaysia & led the most recognised Private Equity event in CEE. After moving back to Poland he consulted dozens of digital businesses, started his own direct-to-consumer businesses, co-founded gaming marketing agency Gameset and helped influencers to create their own brands. Part-time lecturer at SWPS School of Ideas.

Roman Terelak
Managing Partner

Over 12 years of experience in marketing. He has gained experience working in creative, digital and event marketing agencies, managing campaigns for brands. In the years 2014-2019 he worked at Dentsu Aegis Network in Isobar, Posterscope and Dentsu X where he was responsible for the client service teams and managing New Business departments. In 2020, he joined the TikTok CEE team as a Business Partnerships Manager working with the largest tech, telco and e-commerce brands on the Polish market. Winner of Innovation Awards, KTR, Effie and Golden Arrow.

Maciej Skrzypczak
Partner – Strategic Ventures Development

12 years in marketing. One of the pioneers of the social media marketing industry in Poland. He started in 2008 in Saatchi & Saatchi IS where he built a social media department. One of the creators of Lubie to – linked by Isobar agency, which he co-lead from a startup, through acquisition by Dentsu, to one of the best ad agencies in Poland (M&MP Agency of the Year 2012-2016; Effie Agency of the Year 2016). In 2017 co-founded and took CEO position of a gaming marketing agency: Gameset, where he worked with Epic Games on the launch of Fortnite on 17 CEE markets. In 2018 Gameset received 13 awards at Cannes Lions festival. Jury member in Euro Effie, Effie Polska, Innovation Awards, Golden Arrow.

Magdalena Marek-Terelak
Creative Director

In marketing for 14 years. A specialist in TikTok, short video, and communication to the youth. Gained experience mainly in network agencies: MSL, Isobar, and Havas Creative Group. Creatively responsible for projects of brands such as: CANAL+, OLX, Stock, Betclic, MasterCard, and Huawei. She has many industry awards to her name, both Polish and international: GoldenDrum, European Mixx Award, Effie, KTR, and Innovation Award, mainly for digital campaigns targeted at the youth. At Space Cat, she develops the creative department and handles the direction of short videos in a TikTok-Friendly Video Production model.

Justyna Zawadzka
Head of Influencer Marketing

7 years in the Influencer Marketing industry. An experienced manager of internet creators operating across all social media platforms, with whom she has realized several hundred commercial campaigns in the beauty/fashion, lifestyle, and FMCG sectors. Together with creators and Polish brands, she created collections of clothing and color cosmetics. She worked for brands such as L’Oreal, ING Bank Śląski, Santander Bank, Wibo, Nacomi, Biedronka, and Hebe. Lecturer of the 1st Edition of the Influencer Manager Academy IMOK. At Space Cat, she is responsible for the process and standards of cooperation with influencers, as well as network expansion.

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