We were responsible for launching InPost’s business profile on TikTok in June 2021, as well as developing the platform and content strategy, overseeing the launch, and managing day-to-day operations between 2021 and 2023.
The content strategy was built around collaborations with carefully selected young creators, influencer partnerships, and dedicated activations. The channel focused on light, entertaining content - delivering short, positive videos that naturally aligned with the platform’s style and resonated strongly with Gen Z audiences. The collaboration concluded in October 2023.
The top-performing piece of content on the channel achieved organically:
